SEO SKILLS FOR NOVICES: WHAT YOU SHOULD KNOW ABOUT USING A KEYWORD

This article is going to be focussed on getting the best from SEO. There are a lot of things that you must know about SEO. SEO is not just about putting keywords into the body of an article or content. If you do this, you may just succeed in creating an article that will be unprofessional. Also SEO involves the use of keyword Density. This is very important as it has a great influence on the outcome of your content. Let us now consider these SEO skills one after the other.

1. Selecting a Keyword: When selecting a keyword you must understand the topic that you are writing on very well. You must know the competition with the keywords related to the topic. You must also know the keyword that people use often when searching about the topic. All these will help you in selecting the best keyword for you. There are a lot of keyword tools online from where you can get suggested keywords for your topic. But I don’t fancy them too much. The reason is because they are programmed. And I personally like my brain more than a CPU. But that’s me. Most of these online keyword tools won’t put the above factors into consideration but if you use your head you would (or at least you should). And try to avoid the very popular keywords. The reason is because it may be too competitive to start with. So if you are in the making money niche don’t start with something like ‘make money online’, that is just too competitive. You could start with ‘internet money making marketing’ or something like that. The reasons are that they have the same meaning, it is longer and it would be less competitive. And you will also catch the ‘marketing’ audience as well as the ‘make money’ audience. This is why it is better to use your head most times. A computer won’t likely think like this because it cannot do more than it has been programmed to do. Another example would be for one in the losing weight niche. Instead of going with lose weight or burn fat you can go with something like ‘gain less size’. Again with this you have avoided competitive keywords like lose, calories, pounds, weight etc. This is another reason why your brain works better.
2. Keyword Density: After selecting a keyword, the next thing would be how many times the keyword would appear. This is the whole essence of keyword (KW) density. There are also a lot of internet tools that can help you calculate the KW density of your article or content. But if you want to work your brain and you love some maths, you can calculate it manually. Your KW density is the number of times your keyword appeared divided by the total word count of the article. And since this is in percentage you should multiply the answer by 100. Let us take an example; I have a 500 word article with my KW appearing 9 times. My KW density would be 9/500 x100 = 1.8%. If you didn’t get this please just use an online KW density tool; you can find many of them from search engines. But it is said that the average KW density should be between 2-2.5%.
3. Appropriate Keyword Usage: This is very important and it is the reason behind the average KW density. And unlike what a newbie would think, too much KW can actually have a negative effect on your content. Most people that are new to the issue of KW may just start putting a particular KW many times. This may cause your content to be suspected as being malicious by search engines and it may be relegated way down. This is certainly not too good for your content or website. So try to use the average KW density. Little or no KW is also not good as this means that your content will struggle in search engines.
4. Let It Blend: Finally a lot of persons just put KWs into their article body anyhow. So you can find a sentence like ‘this is a very great use food broilers for you’. The KW here is supposed to be ‘use food broilers’. But the way it was used above doesn’t really make any sense. A better way to write this sentence would be, ‘this is a great broiler for anyone that loves to use food broilers’. So try to make sure that your KW blends with your story and sentence. Don’t just use them anyhow because you want to get a 2% KW density.

These are very important things that you should know about using a KW as a newbie. And KW usage is just like one of the backbones of the whole SEO concept.

SEO: ITS MEANING AND CONCEPT

For anyone that is new to online work, SEO is one term they would see a lot. And the popular question that they would ask themselves is ‘what is SEO’? SEO actually means search engine optimization. It is a method used by most website owners to be able to increase their ranking in search engines. You see, having a successful website business is all about being able to drive enough traffic to your website. Without traffic you will likely have no gain from the website. This is where SEO comes into play. SEO involves the use of specific keywords in your article or website content. The purpose of the keyword is to be able to increase your search engine rankings. What this means is that when someone types any of this keyword into any search engine, your chances of being among the first set of results would be increased. This is very important because it is hard to find individuals that will go beyond the fourth or fifth page of search engine results. So if your website’s content can’t come up in the first five pages of search engine results it will have little or no traffic. And this means that your website will be dormant which is bad for any business. This is the whole essence of getting involved with SEO. SEO will help you to increase your content’s search engine ranking. This is the true essence and concept SEO.

THE ADVANTAGES OF SEO AND LSI

If you have read any of my previous post you will agree that SEO has a lot of advantages. SEO is truly important for anyone that intends to market their website. SEO helps to provide the needed traffic that your website would need to get popular and visited a lot. Without this traffic your website would just be occupying a domain. It will have no real significance and it will be of no use to you. Below are some of the advantages of using SEO.

Advantages of SEO

1. SEO makes it possible for your newly written content to rank high in search engines. And this will increase the traffic to your site very fast.
2. SEO makes it possible for old contents to still be relevant in search engines years after they were written.
3. With SEO you can always have constant traffic even when you don’t write content regularly.
4. SEO gets you the traffic that gets you the money.
5. SEO increases the popularity of your website
6. SEO also increases the daily visits of your websites.

Advantages of LSI

Just like SEO KWs, LSI has proven to be very valuable today. It supports your primary KWs and it prevents your content from being relegated by search engines. This is because with LSI KWs you don’t need to use your primary KWs too much. And this means that your content will not be relegated by search engines and you will still have enough KWs to rank top in search engines. Not to mention that it also helps to increase your traffic together with the SEO KW.

There are many more advantages of SEO and LSI. And they are all related to their ability to drive traffic to your website. So if it is an advantage of increase website traffic, then it is an advantage of SEO. Because increasing website traffic is the major reason for SEO.

LSI: ITS MEANING AND CONCEPT

We have spoken about SEO, what it means and how best to use keywords. Another related topic would be what is LSI? As a newbie you may not come across LSI first. The major issue would be for you to master the use of keywords. LSI means Latent Semantic Indexing. To many people they see it as a secondary keyword (KW). This is the solution that some people use to outsmart search engines. Since it is risky to use a particular KW several times over, people now use a mixture of KWs and LSI KWs. These LSI KWs are seen as secondary KWs. They are somehow related but different from the primary (or major KW). It helps your article to be able to have more KWs on a particular topic without the fear of being relegated by search engines. The LSI KWs could be more than one just the way your primary KW can be more than one also. But it is advisable that your primary KW should be at most 2. You can have up to four LSI KWs, it depends on you. But they must be different. You can use each LSI KWs at least 2 times in your article body, this also depends on you. This may be looking confusing so I will use an article to explain this. If I am writing on LCD flat screen TV for example, let us see how I can use the KWs and LSI KWs. For this topic my KW can be either LCD flat screen or LCD flat monitor or both. While my LSI KWs could be; flat monitor, LCD TV, flat screen TV, flat screen monitor etc. All these will provide your content with more phrases relating to your topic. The phrases are not the same but they will help improve the search engine ranking of your article or content. And since it is not one KW you won’t be relegated by search engines for over using one KW. This is the general concept of LSI, its usage and meaning. They will help you get the best from search engines to increase your website traffic.

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