Wednesday, 22 June 2011

LSI: ITS MEANING AND CONCEPT

We have spoken about SEO, what it means and how best to use keywords. Another related topic would be what is LSI? As a newbie you may not come across LSI first. The major issue would be for you to master the use of keywords. LSI means Latent Semantic Indexing. To many people they see it as a secondary keyword (KW). This is the solution that some people use to outsmart search engines. Since it is risky to use a particular KW several times over, people now use a mixture of KWs and LSI KWs. These LSI KWs are seen as secondary KWs. They are somehow related but different from the primary (or major KW). It helps your article to be able to have more KWs on a particular topic without the fear of being relegated by search engines. The LSI KWs could be more than one just the way your primary KW can be more than one also. But it is advisable that your primary KW should be at most 2. You can have up to four LSI KWs, it depends on you. But they must be different. You can use each LSI KWs at least 2 times in your article body, this also depends on you. This may be looking confusing so I will use an article to explain this. If I am writing on LCD flat screen TV for example, let us see how I can use the KWs and LSI KWs. For this topic my KW can be either LCD flat screen or LCD flat monitor or both. While my LSI KWs could be; flat monitor, LCD TV, flat screen TV, flat screen monitor etc. All these will provide your content with more phrases relating to your topic. The phrases are not the same but they will help improve the search engine ranking of your article or content. And since it is not one KW you won’t be relegated by search engines for over using one KW. This is the general concept of LSI, its usage and meaning. They will help you get the best from search engines to increase your website traffic.

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